We Build Teams That Win Brand Guide

We Build Teams That Win in Louisiana, for the World is an expression of LSU’s brand personality and messaging strategy in direct alignment with President William F. Tate IV's vision for the university. It’s a rallying call for our university community of students, faculty, and staff to unite under a common purpose to make Louisiana and the world a better place by solving the most important challenges people face today. No matter what we’re competing for — whether it’s on the gridiron or in the classroom — LSU plays to win.

GOAL

By amplifying LSU’s successes and creating an aura of winning around the brand, we will positively shift perceptions about the university and achieve greater national prominence.

OUR MOTIVATION

National prominence and an energized brand perception positions us to attract the best students, faculty, staff, and partners to expand our educational, social, and economic impact.

OUTCOME

“LSU is a nationally competitive university, providing an unforgettable student experience, supporting Louisiana through workforce and economic development, and changing the world with groundbreaking research.”